The Hive has hired Ian Ferguson to manage its North American aftermarket sales and rep force for its Chub, Revl and e*thirteen brands.
Ferguson originally hails from New Mexico and more recently San Luis Obispo, California, where he has been racing professionally and providing feedback as an e*thirteen test rider.
“The Hive is a great group of dedicated people who make innovative products for those that really ride their bikes,” Ferguson said. “I am really looking forward to being a part of this organization and the quality it represents.”
Along with managing U.S. and Canadian distribution, Ferguson will also oversee a growing outside sales rep force for the Hive. Rick Randall currently represents the Northeast, while Michael Blackmore handles Colorado, Utah and New Mexico. The Hive plans to add reps in key territories this year.